In the day-to-day activities of SEO, we are often so concerned with off-page tasks such as backlinking and increasing media exposure that it is easy to miss some of the most important aspects of on-page SEO tasks like focusing on content quality and appropriate keyword use. Having an On-page SEO checklist can come in handy to keep producing consistent results.
Search Engine Optimization is the backbone of a successful digital marketing campaign. If you want people to find your product website and not lose them to third-party web traffic, it is essential to rank high on search engines like Google and Bing. The process of improving your webpage ranking is easier than you think. Follow the basic steps and keep consistently improving the parameters and webpage ranking is bound to improve.
What determines search engine ranking?
Every SEO professional wants their webpage to rank on top. Excelling at key attributes like backlinking, content relevancy, keyword use, and website loading speed are all vital factors for your webpage to rank near the top.
Top 10 points to keep in mind to get consistent results:
Carefully optimize the Meta Title tag:
How your link appears on the SERP (Search Engine Results Page) is vital in improving the click rate and the website ranking. The title tag appears on the search page and informs the search engine about the contents of your page. Including the primary keyword in the title tag improves results and can help your page reach more eyeballs. Ideally, keep the title short and robust and avoid spamming secondary keywords. Search engines often truncate larger title tags, so keep them under 50 characters to avoid weird truncated results.
Pick the best Keywords:
Identifying the proper keywords is arguably the most critical step in SEO. As search engines sort databases by keywords, missing out on the primary keywords means your page will be lurking in the bottom results. To help you choose the perfect keywords, you can use keyword search tools to identify the most popular and relevant keywords in that topic.
Create Meta Descriptions worthy of boosting clicks:
Once you see a result in the Search Engine Results Page, A meta-description follows each result. Its purpose is to describe in brief the contents of the page. Although this metadata is not directly responsible for increasing ranking, it drastically impacts the click rate and boosts ranking. Ideally, the meta-description must contain the primary keyword. Optionally, you can also add secondary and less important keywords, but be mindful not to make it too wordy or spammy while adding keywords.
Use H1 Tag to write the headlines:
This is probably the easiest step in an effective on-page SEO audit checklist. Often overlooked, it is to add the headlines in the H1 tag. Making an H1 tag headline is very simple as it essentially serves the same purpose as the title tag, except it is on the webpage instead of the Search Engine Results Page. You can use the same text material for the title and H1 tag headline to create a coherent view of your webpage.
Adding target keywords to content media is a good idea:
Once you add the primary keywords to the introduction, it is wise to include keywords in the content body. Consistent use of target keywords in the entire content increases the relevancy score of your webpage and people can find your webpage more easily. One word of caution while adding keywords is to not break the natural flow of content. Adding keywords forcefully leads to a poor reading experience and discourages users from returning to the webpage.
Extensively reviewed content quality:
The content quality of a webpage is the make-or-break factor in determining the reach and discoverability of a webpage. While a one-size-fits-all approach is not suitable as different niches require different content types, broadly we can assess the quality of content by 6 easy to define parameters:
- Originality of the content
- Readability of the text
- Information Accuracy
- Tone of voice
- Length of content
- Formatting efficiency
Maintaining consistent and reliable content quality is key in ensuring your webpage can compete effectively on the Search Engine Results Page and accumulate enough traffic.
User Heading Tags for subheadings:
Breaking up a large text body into smaller, and concentrated blocks makes it easier to understand and boosts the readability scores of a webpage. Subheadings split the content into smaller, more digestible blocks that also improve the look of the page. Using a tag hierarchy from H1 tags to H6 tags you can also add points and sub-points in the text to make it simpler.
Use Internal Linking to improve navigation:
When you link to other web pages of your website, this system of navigation is called internal linking. This creates a well-rounded map of your website and also lets the search engine know that your website is easy to navigate through. Instead of using generic text blocks like “click here”, using an anchor text as the internal link is a more aesthetic option.
Add interesting visual content:
Plain old text may get boring soon, instead providing pictures and videos throughout the webpage maintains better attention from the viewer and increases traffic. While choosing media to add to your webpage it is wise to add only relevant and descriptive images and videos. Other options include adding graphs, charts, illustrations, and other info-graphics to better convey the text.
Index your page:
Web crawlers must identify and index your page to be listed in search results. Making your page crawler-friendly lists your page faster and also ranks it higher compared to the competition. To check the indexing status, you can access the Google search console.
Consistently ranking on the top search results is not an easy task. Following these on-page SEO techniques may help you tick all the boxes in your quest to attract higher web traffic. Search engines rely on fixed parameters to rank your webpage. An in-depth knowledge of these parameters is the best bet to fulfil all requirements and get the best search engine ranking. In your journey towards better Search Engine Optimization for your webpage, you can rely on experienced professionals to make this job much easier.
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The key to outranking competitors and reaching the top spots in Google really comes down to a comprehensive SEO strategy and a tremendous amount of effort. We have found a way to package both – simplifying SEO for our clients. Our team of experienced SEO professionals can help you achieve the outcomes you want at a reasonable price.