Case Study
About Cdrenyc.com
Our client, Cdrenyc.com was established the business in 2003, is NYC’s most versatile, effective, and tech-centric real estate firm, representing commercial tenants and owners in the leasing of commercial real estate. Corbett & Dullea represents commercial and residential properties in all of New York City’s hottest and most exciting neighbourhoods as well as “the next frontier” of up and coming areas.
Objective
The website of the company was built around to share the information regarding the residential and commercial properties in NYC. The major objective was to build a good Organic presence of the website in NYC. So people can search and reach the client for residential and commercial properties in NYC.
Campaign Strategy
Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase.
We understood that the website needs extensive Search engine optimisation efforts in order to improve its Organic visibility. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
- Speed
- Website Design Change
- IDX Integration
- Image Optimisation
- SSL certification
Natural search performance, and much more.
Our Methodology
On-Page Strategy
- Optimized meta tags and heading tags
- Optimized content for the targeted keywords
- Content + IDX integration
- Optimized ALT tags
- Recommended to add unique content on existing pages
- Fixed Duplicate Meta Tags.
- Fixed dead pages’ issues
- Published blogs regularly in the blog section of the website with optimized Meta tags and
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links,
- Optimized the website regularly to keep the website search engine
Off-Page Strategy
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Local Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Blogger outreach
- On-site Blog Bookmarking
- Infographic Submission and Promotion
- Got Blogs written for the website and submitted them on the website’s blog section and propagate the published blog on the web and create further backlinks.
- Converted the blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and Audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
Results
Major Accomplishments
Our team achieved the set objectives and improved the Organic visibility of the website across NYC in just 4 months. The client was satisfied with the results. The following figures speak for themselves. The website right now ranks for more than 1.5K+ keywords in NYC.
| # | Keyword | Position | Keyword Difficulty |
|---|---|---|---|
| 1 | restaurant space for rent manhattan | 4 | Not in Top 100 |
| 2 | restaurant for lease westchester ny | 5 | Not in Top 100 |
| 3 | warehouse for rent brooklyn | 6 | Not in Top 100 |
| 4 | brooklyn retail space for rent | 6 | Not in Top 100 |
| 5 | medical office for rent brooklyn | 6 | Not in Top 100 |
| 6 | commercial space for rent red hook brooklyn | 7 | Not in Top 100 |
| 7 | dumbo commercial space | 7 | Not in Top 100 |
| 8 | retail space for rent brooklyn | 7 | Not in Top 100 |
| 9 | retail space for rent in brooklyn ny | 7 | Not in Top 100 |
| 10 | warehouse for rent queens | 7 | Not in Top 100 |
| 11 | office space for rent manhattan | 8 | Not in Top 100 |
| 12 | commercial space for rent sunset park brooklyn | 8 | Not in Top 100 |
| 13 | dumbo office space | 8 | Not in Top 100 |
| 14 | dumbo office space for rent | 8 | Not in Top 100 |
| 15 | restaurant space for rent brooklyn | 8 | Not in Top 100 |
| 16 | restaurant space for sale nyc | 8 | Not in Top 100 |
| 17 | retail space for rent stamford ct | 8 | Not in Top 100 |
| 18 | commercial real estate gowanus brooklyn | 9 | Not in Top 100 |
| 19 | office space for rent dumbo brooklyn | 9 | Not in Top 100 |
| 20 | brooklyn industrial space for rent | 9 | Not in Top 100 |
| 21 | commercial space for rent long island city | 9 | Not in Top 100 |
| 22 | warehouse space for rent bronx | 9 | Not in Top 100 |
| 23 | tribeca apartments for sale | 10 | Not in Top 100 |
| 24 | brownstones for sale brooklyn heights | 10 | Not in Top 100 |
| 25 | office space for rent downtown brooklyn | 10 | Not in Top 100 |
| 26 | long island city office space | 10 | Not in Top 100 |
| 27 | westchester office space for rent | 10 | Not in Top 100 |
| 28 | office space for rent westchester ny | 10 | Not in Top 100 |
| 29 | retail space for sale nyc | 10 | Not in Top 100 |
| 30 | office space for rent greenwich ct | 10 | Not in Top 100 |
| 31 | commercial spaces for rent brooklyn | 11 | Not in Top 100 |
| 32 | commercial space for rent in greenpoint brooklyn | 11 | Not in Top 100 |
| 33 | office space for rent long island city | 11 | Not in Top 100 |
| 34 | long island city office space for rent | 11 | Not in Top 100 |
| 35 | commercial space for rent westchester ny | 11 | Not in Top 100 |
| 36 | warehouse space for rent nyc | 11 | Not in Top 100 |
| 37 | manhattan retail space for rent | 12 | Not in Top 100 |
| 38 | office space sunset park brooklyn | 12 | Not in Top 100 |
| 39 | queens office space for rent | 12 | Not in Top 100 |
| 40 | retail space for rent queens | 12 | Not in Top 100 |
| 41 | commercial space for rent new york | 12 | Not in Top 100 |
| 42 | commercial real estate nyc listings | 12 | Not in Top 100 |
| 43 | warehouse for rent nyc | 12 | Not in Top 100 |
| 44 | industrial space for rent stamford ct | 12 | Not in Top 100 |
| 45 | restaurant for sale stamford ct | 12 | Not in Top 100 |
| 46 | commercial space for rent brooklyn ny | 13 | Not in Top 100 |
| 47 | retail space for rent westchester ny | 13 | Not in Top 100 |
| 48 | office space for sale nyc | 13 | Not in Top 100 |
| 49 | retail space for rent nyc | 13 | Not in Top 100 |
| 50 | medical office space for rent manhattan | 14 | Not in Top 100 |
| 51 | brooklyn office space for rent | 14 | Not in Top 100 |
| 52 | office space downtown brooklyn | 14 | Not in Top 100 |
| 53 | office space for rent queens | 14 | Not in Top 100 |
| 54 | condos for sale long island city | 14 | Not in Top 100 |
| 55 | medical space for rent nyc | 14 | Not in Top 100 |
| 56 | greenwich office space for rent | 14 | Not in Top 100 |
| 57 | commercial real estate in manhattan | 15 | Not in Top 100 |
| 58 | restaurant for sale brooklyn | 15 | Not in Top 100 |
| 59 | stamford ct retail space for rent | 15 | Not in Top 100 |
| 60 | brooklyn townhouses for sale | 16 | Not in Top 100 |
| 61 | brooklyn office space | 16 | Not in Top 100 |
| 62 | commercial property for sale brooklyn ny | 16 | Not in Top 100 |
| 63 | nyc office space for rent | 16 | Not in Top 100 |
| 64 | retail space for rent greenwich ct | 16 | Not in Top 100 |
| 65 | retail space for rent fairfield ct | 16 | Not in Top 100 |
| 66 | office space for rent brooklyn | 17 | Not in Top 100 |
| 67 | rent furnished office space nyc | 17 | Not in Top 100 |
| 68 | warehouse for rent westchester ny | 18 | Not in Top 100 |
| 69 | warehouse space for rent stamford ct | 18 | Not in Top 100 |
| 70 | furnished office space manhattan | 19 | Not in Top 100 |
| 71 | restaurant for sale manhattan | 19 | Not in Top 100 |
| 72 | commercial real estate for lease stamford ct | 19 | Not in Top 100 |
| 73 | office space for sale manhattan | 22 | Not in Top 100 |
| 74 | condos in long island city | 22 | Not in Top 100 |
| 75 | medical space for sale nyc | 22 | Not in Top 100 |
| 76 | office space for rent stamford ct | 22 | Not in Top 100 |
| 77 | office space financial district manhattan | 23 | Not in Top 100 |
| 78 | office space williamsburg brooklyn | 23 | Not in Top 100 |
| 79 | apartments for sale long island city | 24 | Not in Top 100 |
| 80 | long island city condos for sale | 24 | Not in Top 100 |
Organic Keywords
Majority of the keywords have achieved good rankings for the client’s website, on Google.
